Remember my recent articles saying it’s a great time to start a motorcycle company? Well, I’m not the only one who thinks so, here’s another one that just popped up across the pond in the UK, it’s Mac Motorcycles and they have some really sweet designs, every one looks like it would be a blast to ride, which is fitting because, they’re all powered by the Buell Blast 500 single. They’re planning 4 models, the Spud, Ruby, Peashooter and Roarer, all variations on a theme of lightweight simplicity, no plastic covered high tech racer replicas, these bikes are everyday riders with everything you need and nothing more.
Ellis Pitt, teamed up with Xenophya Design to produce these little beauties and they’re planning to distribute first in the UK, North America and Japan with potential expansion into France and Australia.
No details yet of how soon these will be rolling out the door, but if the finished bikes look like these designs, I hope it isn’t too long. We’ll keep you posted. I like the way these guys are thinking, forget the recession, just do it!
Mac Motorcycles press release:
New British Motorcycle Brand: ‘Mac Motorcycles’ Unveils Plans for a Range of new Motorcycles
A collaboration between one of the UK’s leading motorcycle design studios, Xenophya Design and Ellis Pitt has led to the launch of a new British motorcycle company called ‘Mac Motorcycles’.
Ellis has collaborated with the team at Xenophya for the past 9 months to design a small range of lightweight, air-cooled singles using the 500cc Buell ‘Blast’ motor in a tubular backbone frame.
Ellis explains “Between us we’d designed, modified, built and ridden all sorts of motorcycles over the last 30 years and thought it was time to produce a motorcycle that reflected our philosophy. Our influences have been diverse and we’ve made unusual connections between genres of motorcycles such as choppers, Italian singles from the 1950s, flat-trackers and competition specials. What underpins Mac Motorcycles’ philosophy though is the belief that the riding experience and the stories that go with motorcycle journeys seem to have been hijacked by technology and plastic.”
There are 4 different models ; ‘Spud’, for dossing about on, ‘Ruby’, the motorcycle equivalent of ‘the girl-next-door’, ‘Peashooter’, for squirting to your favourite pub and gassing with your mates and the ‘Roarer’, a modern-day dinosaur-chaser! The company initially plans to produce a few hundred bikes in small batches increasing production as appropriate. During the last recession, Ellis, a product designer by background, grew his family’s business into a successful furniture manufacturing business before selling it in 1995. Since then he has combined work as a business adviser with design thinking, frequently developing successful products through a number of UK high street retailers.
Link: Mac Motorcycles
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